CPA Marketing Is Taking the Lead Over Old-Fashioned Affiliate Marketing

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AutoTrafficAvalanche.org Reports CPA Marketing Is Becoming an Easier and More Attractive Option for Affiliate Marketers

Beaverton, OR, September 3, 2010 — Forecasts released by Forrester Research in late 2009 predicted that affiliate marketing earnings will reach $4 billion in the United States alone by 2014. Affiliate marketing remains to be the fastest-growing sector of the online marketing industry, with many companies turning over an average profit as much as 60% in the previous year. However, many industry insiders speculate that affiliate marketing will be displaced by CPA marketing as the biggest profit-generating business in the industry soon.

“CPA marketing overtaking traditional affiliate marketing models is hardly surprising,” said Peter Garety, blogger and online marketer of AutoTrafficAvalanche.org. “That’s mainly because CPA marketing offers more flexibility than affiliate marketing, especially for new online marketers.”

Garety explained that CPA marketing, where CPA stands for cost-per-action, does not put the burden of making sales on the online marketers themselves. Instead, the responsibility of anyone going into this form of Internet marketing is merely to perform the required action in order to get paid.

“In CPA marketing,” Garety said, “marketers don’t have to do the selling at all, which makes this whole deal different from traditional affiliate marketing. It’s the company that owns the product that has to make the sale. It’s not the online marketer’s responsibility at all.”

Garety adds, “What the marketers have to do here is just to fulfill the tasks that the advertiser wants. If the advertiser wants new leads, then the marketer’s job is to deliver new leads, whether these people buy the product or not. If the advertiser wants people to take this survey they made, the marketer just needs to find people who can take the survey. It doesn’t matter to the marketer if these people actually take the survey unless that is the requirement the advertiser wants to meet before they pay their marketers.”

According to Garety, the fact that marketers do not have to bear the burden of making the sales gives them more leeway to draw in as many leads as they can, or whatever action they are supposed to fulfill so they can get paid. Thus, earning money is easier with CPA marketing compared to affiliate marketing.

To get started with CPA marketing, Garety advises would-be marketers to get proper CPA training first and then join reliable CPA networks such as Commission Junction. These CPA networks are the middlemen that connect marketers to advertisers as well as process whatever money exchanges between the two.

Garety also said that would-be marketers should read the terms and conditions of both the CPA network they are joining and the advertiser with whom they will be working. Knowing the fine print of the agreement will ensure marketers that they know what they need to do to get paid and so they will not violate any conditions that will force the CPA network to withhold their payments.

“It’s also important that these new marketers should check the network out before they sign up,” Garety added. “CPA marketing may be taking the lead over traditional affiliate marketing, especially with emerging mobile marketing trend, but it’s not exactly out of the hole yet. After all, a good part of its early history was spotty, what with click frauds and other scams like that.”

“There are still some networks out there that do shady practices,” Garety stated. These new marketers have to be careful with what they are signing up for, or else they will end up wasting precious time and money, if not get into a little bit of trouble.”